Look carefully at this email address.
Next time you're out to buy IT services and I send you a proposal — one from sham.kamboj@bagful.net, one from shamkamboj@gmail.com.
Which one are you likely to trust? Which one are you likely to open? Which one are you likely to correspond with?
You already know. The business address, because it tells you the mail is coming from a business and not from a person working out of nowhere.
And if that rule applies to me, it applies to you.
The odds of someone opening an offer from a Gmail address versus one carrying your own business name are not close. This isn't about Gmail being a bad product. It's that a stranger makes a decision about you before reading a single line — and that decision is one of the few things you can actually design around.
Bagful has been running email and cloud infrastructure for Indian businesses since 2007, for 500+ clients.
bagful.email
Sham Kamboj runs seven ventures out of Mohali. Can & Able is his daily documented arc.
Body for endurance. Systems for scale.
bagful.net · fidusflo.com · shamkamboj.com
