In a shop, a customer gets rapport, observation, and conversation before anyone mentions price. Online, the first message after a click is usually the pitch itself.
He wasn't looking for your product. The platform showed him the ad based on his behaviour and history, and he clicked out of interest, not intent.
Depending on what you sell and what it costs, a buyer needs roughly five to six touchpoints before he trusts you enough to buy. Most businesses spend all of them on the first message.
The leads aren't the problem.
Can & Able · The Climb · Day 54
Body for endurance. Systems for scale. #smallbusinessindia #digitalmarketing #metaads #leadgeneration #salesprocess #foundersjourney #canandable
