And if you start doing the marketing yourself — the product suffers. That's the bind almost every founder I've met these last few months is stuck in.
Here's what I've realised: before you go chasing lead tools and automation, there's something more basic that has to come first.
You have to be visible.
Your brand, your product, needs to be there when someone is searching for your category. If they can't find you at the moment they're looking, no amount of automation downstream will save the deal — because the deal never reaches you.
Get the visibility right first. Everything else is built on top of it.
If that's the piece you're missing, DM me. Let's talk.
Can & Able · The Climb · Day 38
