Every founder starts as the marketing guy, the sales guy and the delivery guy — and in that phase, every client interaction is personal. Then you hire, you scale, and layers appear between you and the customer.
People come and go. People get tired. People sleep.
The system that responds to your clients the way you did when you had five of them — that is what carries the standard to a thousand.
Can & Able · The Climb · Day 29
Body for endurance. Systems for scale.
