A frog in slowly heating water feels comfortable until the moment he can't escape. The danger was never the heat — it was not moving while he still could. The same thing is happening to businesses built over decades. The clients who used to refer you are being replaced by a generation that buys differently — researching on their phones, trusting reviews over relationships, deciding on social media. And most founders aren't there, and aren't trying to be. The water's been warming for a while. This video is about noticing it in time. Reach out and let's talk about your industry, and how to reach more of your customers. Can & Able · The Climb · Day 32